Mark Jones continues to raise some very significant, though subtle issues here. (A link to his post is in the heading)
To blog or not to blog appears to be a vexing question for many corporations at the moment. It's a topic of several conversations in which I have both participated and heard about lately.
The agenda is a mixture of:
Regulating the blogging activity of employees; maintaing the appearance of fairness and openness; protecting stakeholder interests; and supporting a modern day civil liberty (the right to virtually congregate.)
Under the cloak of the blogsphere, some executives can be brave, or at least a little braver than they might be in other "more traditional" communication channels.
I grieve the circumstance where bloggers are gagged - or worse, deliberately spin company lines and attempt to appear "open.”
Like any channel of communication we have a duty to not abuse it by damaging others, but it emerges as a significant pillar of our democracy, along with off the record conversations with journalists.
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